Eastman Kodak has briefly paused all movie manufacturing. The information comes as a part of a shutdown in November permitting the corporate to improve and modernize its Rochester, New York manufacturing facility, in accordance with a report by Kosmo Foto. The choice was introduced by Kodak CEO Jim Continenza in the course of the firm’s Q3 2024 quarterly earnings name on November thirteenth. The enhancements will assist Kodak sustain with an elevated demand for movie.
“Our movie gross sales have elevated on movement image and in nonetheless movie and different movies. So on movie, we’re doing a shutdown in November, complete shutdown,” Continenza mentioned in the course of the earnings name. “We’ve continued to spend money on our manufacturing course of, whereas we have to shut down utterly to convey mild into the darkish, proper? Movie is made at the hours of darkness.”
The manufacturing facility enhancements aren’t anticipated to have an effect on the supply of Kodak movie as the corporate elevated manufacturing within the months main as much as the shutdown, in accordance with Kosmo Foto. “In November, we might be modernizing the plant, placing extra funding inside that, which has additionally precipitated us to make use of extra cash within the quarter to construct up inventories whereas we do that,” mentioned Continenza.
In 2020, Kodak introduced that it had greater than doubled its manufacturing of nonetheless pictures movies between 2015 and 2019 following years of declining demand because of the appearance of digital pictures, in accordance with Kosmo Foto. Throughout an earnings name in 2023, Continenza affirmed Kodak’s dedication to “manufacturing movie so long as there may be demand from the filmmakers and photographers worldwide.”
It’s not simply Hollywood filmmakers like Christopher Nolan (who shot Oppenheimer on giant format shade and black-and-white movie created by Kodak) who proceed to embrace taking pictures with movie. Gen Z, who grew up with digital cameras, have embraced the distinctive aesthetics of analog pictures, in addition to the method, which requires photographers to be extra intentional and deliberate with framing selections and digital camera settings.